saila.com

Outside

Briefly Noted as Blogmarks

• Ads in paid news apps

  Full-pad ads in The Times' iPad app indicates the maturing of online media business has started

  Aug 9 2010 at 4:28 PM EDT

  Topics: Advertising, Online Journalism

• Top 1000 sites

  According to Google; crazy that Microsoft properties have 1.1 billion visitors a month on the top 30

  May 28 2010 at 11:49 AM EDT

  Topics: Web Culture, Advertising

• Google's big test

  Could Google have been analyzing the effectiveness of SuperBowl's TV ads?

  Feb 10 2010 at 12:59 PM EST

  Topics: Advertising, TV

• The origins of Santa Claus

  Great history on the creation of the icon in the red suit

  Dec 24 2009 at 12:18 PM EST

  Topics: Culture, Advertising

• Trained toasters

  Advertising cutting edge technology circa 1936

  Dec 9 2009 at 11:33 AM EST

  Topics: Technology, Advertising

• Making online premium ads possible

  Scaling a premium experience could bring much value for online publishers

  Oct 27 2009 at 12:38 PM EDT

  Topics: Advertising, Online Journalism

• New online ad units

  Remember when I said the banner ad was dead, well, prepare for the new ads

  Jun 30 2009 at 9:41 PM EDT

  Topic: Advertising

• SuperBowl ad showdown

  For many, the real SuperBowl competition is the ads - take a look this years and pick your favourite

  Feb 2 2009 at 1:28 PM EST

  Topic: Advertising

• Online ads & Web design

  Good overview of both the importance ads play in Web design and the current trends

  Dec 4 2008 at 8:41 PM EST

  Topics: Web Design, Advertising

• Creative or invasive?

  Outdoor advertising in Toronto hits the bulls eye...or something

  Jul 14 2008 at 11:51 PM EDT

  Topics: Advertising, Toronto

• Why ads fail online

  A solid explanation on why traditional advertising models don't work online

  May 28 2008 at 1:46 AM EDT

  Topic: Advertising

• Jane's brand timeline

  A clever portrait of a day rendered by the brands (and identifiably Torontonian)

  May 23 2008 at 12:01 PM EDT

  Topics: Advertising, Toronto

• Nielsen improves metrics

  At least in that they now claim to track combined mobile and PC Web use

  May 5 2008 at 2:01 PM EDT

  Topics: Web Culture, Advertising

• Levi's retro ads

  Four commercials from the 1970s shows how amazing ads could be

  Mar 19 2008 at 12:56 PM EDT

  Topic: Advertising

• The State of Media

  Deloitte's second survey on changing media attitudes amongst the generations has some good insight (PDF)

  Jan 25 2008 at 2:17 PM EST

  Topics: Web Culture, Advertising

• The economics of online news

  Some interesting thoughts about the business of online news from the media owners themselves.

  Nov 25 2007 at 10:30 AM EST

  Topics: Online Journalism, Advertising

• Deconstructing Facebook Beacon

  Jay Goldman dives deep into the code and provides both an summary and an analysis of the new advertising service.

  Nov 25 2007 at 10:22 AM EST

  Topics: Advertising, Social Media

• Facebook's advertising model

  An overview of Facebook's Social Ads and Beacon (I've already unexepctedly encountered the latter).

  Nov 22 2007 at 4:28 PM EST

  Topics: Advertising, Social Media

• Canadian online ad growth to slow

  Online ad spending will triple its 2006 value by 2011 in Canada, but year-over-year growth will steadily slow.

  Nov 22 2007 at 11:16 AM EST

  Topic: Advertising

• Security risk in online ads

  Tucson Newspapers detected banner ads that, surreptitiously, tries to install spyware on a readers computer.

  Nov 4 2007 at 3:24 PM EST

  Topics: Advertising, Spam/Virus

• Out of the ashes of the portal...

  ...comes the concept of a network of sites. I've seen it fail, but it does have promise.

  Oct 8 2007 at 5:32 PM EDT

  Topics: Advertising, Web Culture

• Nielsen goes with time spent

  Online metrics to be measured by time spent, not page views, but same problems still apply.

  Jul 10 2007 at 10:35 AM EDT

  Topics: Advertising, Web Culture

• Banner ads create good feelings

  Though click-through rates may be declining, the ads are excellent at improving brand awareness.

  May 20 2007 at 12:29 PM EDT

  Topic: Advertising

• Old-school TV sponsorship coming back

  NBC's nightly news benefited from it, and now a new TV comedy is being phrased as "branded entertainment".

  Nov 28 2006 at 9:14 AM EST

  Topics: TV, Advertising

• Google ads on newsprint

  Google experimenting with putting its ads in the U.S.'s top newspapers

  Nov 6 2006 at 8:55 AM EST

  Topics: Advertising, Newspapers

• Oh the irony: AOL selling online ads for CBC

  Canada’s national broadcaster will enlist America On-Line to become the exclusive seller of advertising to former’s Web site.

  Nov 23 2005 at 10:49 AM EST

  Topics: Advertising, Online Journalism

• Single advertisier in New Yorker sparks concern

  Jon Friedman applauds the New Yorker’s decision to use Target as its sole advertiser; others moan.

  Aug 22 2005 at 11:31 AM EDT

  Topics: Magazine, Advertising

• Newspaper runs embedded text ads

  The New York Post IntelliTXT ads test go public.

  Feb 28 2005 at 9:24 AM EST

  Topics: Advertising, Newspapers

• CanWesties paid to advertise

  Employees at CanWest get up to $3,600 a year to turn their car into a moving ad.

  Jan 4 2005 at 10:44 AM EST

  Topics: Advertising, TV

• The New York Times Firefox ad

  Somewhere in the blur you’ll find my name amongst the 10,000 or so donors.

  Dec 16 2004 at 12:12 AM EST

  Topics: Browsers, Advertising