Craig Saila is an experience design strategy leader who helps innovative companies adapt to a changing world by guiding them through the creation of engaging customer experiences across a portfolio of connected platforms.
Working directly, and through his consultancy Saila Media, he has helped shape and define the digital experience of national publications, emerging startups, cultural institutions as well as financial service and healthcare companies. Saila also teaches user experience design at OCAD University, and helped create the curriculum for, and then went on to teach, one Canada’s first university courses about online journalism at Ryerson University.
As The Globe and Mail’s Director of Reader Experience, he expanded and designed its mobile portfolio, oversaw the development of its digital subscription efforts, and created a design innovation group. Prior to that, he lead the web design and development team for NBC News’ network of sites. During his time there, the team rebuilt the network’s story-telling platform and worked on some of Facebook and Twitter’s first media partnerships. He also launched some of the first mobile news apps for brands like NBC News, the Today Show, Meet the Press, and the Rachel Maddow Show.
Throughout his career, Saila has spoken and written about user experience and design, product management, news and content strategies, as well as emerging technology trends. He sits on the Board of Directors for Code for Canada and is on the Program Advisory Committee for Sheridan College’s journalism program
Craig Saila graduated from Ryerson University, with a Bachelor’s of Applied Arts in Journalism.
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